I have to say, their commercials during the Olympics are really really well made.

This is a commercial from Hong Kong that features some of Hong Kong athletes (yeah, we import them from China in case you wonder) and some Chinese athletes. Here's a similar one from China.

The commercials actually really remind me of Nike commercials that were showed by JWT's Tom Doctoroff while I was still in business school (god I miss school). Family. Group. Nobody is more special than others. We're all in this together.

Good job, Adidas.

1 comment:

Laughing Man said...

I saw this with a friend, and we agreed that it was on the cheesy side. Especially the parts with the ton of people putting down the imaginary ball or playing imaginary tennis. LOL.

The "walking over the crowd" one was better.