I have to say, their commercials during the Olympics are really really well made.
This is a commercial from Hong Kong that features some of Hong Kong athletes (yeah, we import them from China in case you wonder) and some Chinese athletes. Here's a similar one from China.
The commercials actually really remind me of Nike commercials that were showed by JWT's Tom Doctoroff while I was still in business school (god I miss school). Family. Group. Nobody is more special than others. We're all in this together.
Good job, Adidas.