Meet THE Brand in China: Me & City
Several weeks ago when I arrived in Shanghai for my new case (yes, I've moved on to skin care from telecom), I was surprised to see Wentworth Miller of Prison Break to be plastered all over the city, starting from being on EVERY SINGLE in-cab TV. In the biggest shopping street in Shanghai were his posters everywhere.
There was a big launch of the brand Me & City that was hosted by Mr. Miller sometime in October, and the buzz apparently lingered until now (and possibly beyond), hence all the advertisements.
There was only one problem: I've never heard of Me & City! It sounded like an old European brand that's trying to revive itself or something. Or a very new US brand.
Luckily, there's Google! Ops, I forgot, this is China. Google isn't very good in China. Luckily, there's Baidu! Ah yes, a much better search result.
Turns out, Me & City is a "high end" brand for a local Chinese apparel retail company, which of course is called Meters Bonwe... don't laugh... I actually think this may work.
I took a quick look at the store and the products. Not a bad selection but quite expensive for China... if I never did any research, I would have thought it's a foreign brand with a good local twist. Price wise it's similar to Esprit and slightly lower than Zara.
Not bad, not bad.
A Chinese brand that may compete with the likes of Esprit and Mango? I'm excited already. (Though I wouldn't buy from it)