But how!?

I just noticed this on TV although it's been around for a long time. Cialas' commercial claims that its erectile dysfunction drug "has been clinically tested to be effective for up to 36 hours..."

So, my simple question is how was this test administered? Are you measuring hormones? Or is it a live subject? Now I'm beaming with questions... how would you conduct this experiment?

Apparently, weird thoughts venture around when you are watching TV while preparing for a BBQ party. I blame all the meat.

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