Man, the McKinsey "case challenge" was a fucking waste of my time. I hope they read this post.
So, a couple of weeks ago, McKinsey Business Technology (BTO) sent a very intriguing email:
Teams of 3-5 MBAs from Berkeley Haas, Chicago GSB, Kellogg, MIT Sloan, and Wharton will show how a breakthrough technology could transform one of the world's leading companies.
Note that HBS isn't on the list because I think they called the bluff from McKinsey. Anyway, our team was interested in "breakthrough technologies", so we signed up. Of course, the $10,000 school prize and $20,000 national prize didn't hurt either.
The night we got our question, it was the following: apply one of the four technologies to a Fortune 100 company and show improvement in revenue and productivity. The four technologies - user generated content, constant WIFI, virtual worlds, and smart networks - being four things that I've heard of and used already.
It was a fucking scam to generate great ideas and then use them to pitch to clients (it can't get any more obvious than that, really). Which is fine, I guess... kudos to the person who thought of this idea. Anyway, we goofed around the whole day and came up with some trashy presentation before calling it a day. Anyway, someone asked me how the case challenge was, which inspired an unintended poem:
it's just a place where McK generates pitches
that's why we call those consultant bitches
It also inspired the Lam Chart: